Utility Point entered a competitive energy market with a bold ambition - stand out, scale fast, and redefine customer expectations. We didn’t just build a brand; we engineered a high-growth marketing machine, specialising on customer retention strategies, we drove fast customer acquisition while slashing cost per lead.
The Ask
Utility Point: Energising A Brand To Compete With The Big Players
Utility Point wasn’t just another energy provider trying to muscle into the market - they were going up against industry giants like British Gas, OVO, and EDF.
They needed a brand identity strong enough to stand out, a strategy built for customer retention, and a way to turn everyday energy usage into real customer value. Our job? Build the brand, shape the customer experience, and create a rewards system that would keep customers engaged long after sign-up.
Rewarding Customers With A Tailored
Commercial Marketing Strategy
After months of market research and strategic planning, we identified a key differentiator: customers don’t just want lower bills - they want tangible benefits. That’s when we developed UP Rewards - a referral and cashback system designed to make energy savings feel rewarding.
Customers could earn points for simple cost-saving actions like installing smart meters, using energy-efficient bulbs, or tweaking their heating settings. Those points could then be redeemed for discounts on spa days, restaurant meals, apparel brands, and other everyday luxuries. The goal? Encourage smart energy habits while making Utility Point the go-to choice for cost-conscious customers.
Our Execution
This was a full-scale brand launch from the ground up. We:
Designed and branded the company’s entire visual identity, from corporate materials to fleet vehicles.
Developed a sleek, customer-friendly website that let users track energy usage and manage their UP Rewards points.
Built an automated email nurture campaign to turn prospects into paying customers.
Everything was built around one idea - rewarding customers for smarter energy choices while giving them a reason to stay loyal.
The Results
Utility Point didn’t just launch - they hit the ground running with a customer-first approach that made them a real contender in the energy sector. Within their first year they gathered 580+ Trustpilot reviews with a 4.7-star average rating. Their consumers weren’t just satisfied - they were engaged, rewarded, and actively participating in a brand experience that made saving money feel good.
© South Coast Design
198 Bournemouth Road
Poole, Dorset
BH14 9HZ