Brad MarshAs someone who runs a digital marketing agency, you’d expect me to preach automation, funnels, ad campaigns, and clever growth hacks. But today, I want to talk about something that goes a bit against the grain — and that’s the power of good old-fashioned, face-to-face, human connection.
Brad MarshAs someone running a digital marketing agency and working closely with businesses of all sizes, I want to share a few hard-earned lessons and interesting ways you can evolve your marketing strategy this year. These are not fluff tips or trends I saw on LinkedIn, they’re based on what’s actually working right now for real brands...
Brad MarshEmail marketing is still one of the highest-ROI channels for local businesses, but it’s also one of the most misunderstood. In 2025, with advanced automation tools now widely available, many businesses either overuse them or don’t use them enough, and both mistakes can cost you.
Brad MarshBut the truth is, paid advertising is not a magic tap. If your account, creative, tracking and customer journey aren’t properly set up beforehand, you’ll either waste budget or feed the platforms bad data — sometimes both.