My Journey From ‘Mr. Twig’ To Owning A Questionable Marketing Agency

You know, every now and then, I get asked at networking events about the bold, non-corporate style of our branding. I’ve been getting so much positive feedback lately that I thought it was time to share the story behind it. It’s not just about the look; it’s the essence of who we are.

But first... let me take you back...

It all began in an A-level Art classroom. I was that kid — the one who got the rubber thrown at him by the teacher because I wasn’t paying attention. What was I doing instead? Sketching my latest cartoon, Mr. Twig. (Yes, you read that right).

I was obsessed with drawing comics, and my friends used to read them on the bus to and from school. The humour, the simple stickmen, it was how I fit in. It was how I found my place. I wasn’t a great student, but I sure knew how to make people laugh...

— and that, in my eyes, was priceless.

Growing up on the South Coast of the UK, surrounded by stunning beaches and a lively, culture-filled scene, I felt inspired by the environment. But even more, I felt the need to push boundaries. Enter Andy Warhol, Roy Lichtenstein, and Keith Haring — artists who made their mark with bold colours, loud statements, and an unapologetic approach. It wasn’t about playing it safe. It was about making people feel something. And that became my foundational inspiration.

As I grew older, the rebellious streak didn’t fade. In fact, it only intensified. Early jobs? I didn’t last long in them. I always felt like I could do the same work for myself, for my own brand, and earn the money I knew I was capable of. So in 2013, South Coast Design was born.

No regrets. No looking back.

When I branded South Coast Design, I wanted it to feel just like where I grew up: vibrant, energetic, and in-your-face bold. I wasn’t interested in blending in. I wanted to stand out. I wanted our clients’ brands to do the same. Much like Warhol’s soup cans and Lichtenstein’s comic strips, we create designs that demand attention, spark emotion, and make people stop scrolling.

Fast forward to 2025, and things have evolved, of course. I’ve got a few extra certifications under my belt, my client list has expanded, and let’s just say… my portfolio could probably fill an entire case study section (but who’s counting?).

But here’s the thing...

The energy and attitude that fuelled my journey back then? They’re still here today. The branding you see today is still shaped by that rebellious kid who wasn’t afraid to draw outside the lines.

And I’m proud of it.

I guess this is me now? Some things really don’t change. But good luck trying to change me.

And to anyone out there who feels like they don’t quite fit the corporate mould — maybe it's time you stop trying. :)