Pacific Nutrition, a premium men’s supplement brand, came to us with a bold vision - launching a standout product line in an ultra-competitive market. They needed a complete brand identity, packaging design, and a high-impact pre-launch strategy to generate sales momentum before stock even hit the shelves.
The Ask
Pacific Nutrition - Powering a Brand from Pre-Launch to Profit
Pacific Nutrition wanted to enter the hyper-competitive men’s supplement market, but they weren’t interested in being just another name on the shelf. They needed a strong, premium brand identity, stand-out product packaging, and - most importantly - a pre-launch campaign that would drive demand before the first shipment even left the warehouse.
The goal? Generate enough pre-sale revenue to guarantee a healthy cash flow ahead of launch and hit the ground running with a full order book.
Every Step Of The Customer
Journey Was Planned
We built a campaign designed for two things: maximum engagement and maximum revenue. Our social media ads funneled traffic to a landing page where customers could pre-select their preferred whey protein flavors and create their own custom supplement bundles - including BCAA tablets, multivitamins, creatine, and pre-workout. We introduced a subscribe-and-save model to increase lifetime value from day one, while automated email campaigns re-engaged lost-basket customers, turning indecision into conversion.
Our Execution
Click To Conversion: High-Impact Landing Page Funnels Drove Sales At Scale
When crafting the landing page experience, every design choice was made to maximize conversions and increase average order value. Product placement was strategic, ensuring the hero protein product took center stage while seamlessly introducing customers to Pacific Nutrition’s full supplement range.
During checkout, users were presented with multiple opportunities to bundle complementary products, reinforcing the value of a complete nutrition plan. We also implemented a dynamic 'Build Your Own Bundle' feature, allowing customers to customise their order based on their specific fitness goals.
This personalisation not only increased engagement but also encouraged long-term commitment through monthly subscriptions, locking in recurring revenue while providing customers with a tailored supplement regimen.
The Results
Not only did we generate the cash flow needed to secure a strong inventory pipeline, but we also built a loyal customer base before the first order was even shipped. By launch day, Pacific Nutrition wasn’t just another supplement brand - it was already a revenue-generating machine. The numbers speak for themselves. During the pre-launch period:
$8,992.78 avg weekly gross revenue.
$2,470.27 avg daily gross revenue.
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