PAC was an aspiring digital asset, buried at the bottom of CoinMarketCap, struggling for visibility in a saturated market. After our involvement the project had skyrocketed into a top-ranked digital currency, even as the wider cryptocurrency market faced turbulence.
Given the complexity and scale of PAC’s ambitions, we implemented a comprehensive strategy that combined branding, influencer partnerships, high-net-worth investor outreach, and large-scale, global community growth campaigns.
The Ask
As an ambitious financial asset startup in the blockchain space, PAC gave us three primary objectives:
- Drive token sales and increase the token’s market value.
- Strengthen the network by increasing active masternodes, where investors locked up 500,000 tokens in return for an ~8% ROI.
- Build a thriving community to self-govern the network and fund new projects through decentralised governance.
Our challenge was to create a strong brand identity, generate mass awareness, and execute a multi-channel marketing strategy that would achieve these ambitious goals in a highly competitive blockchain environment.
Global Multi-Stage
Digital Advertising Campaigns
With PAC’s need to reach a global audience across multiple regions (UK, Europe, US, UAE), we implemented a structured, phased advertising approach:
Broad Awareness Campaigns
In the first 3–4 months, we focused on establishing brand recognition and introducing PAC’s core value propositions. Ads were run across Google, Facebook, Twitter (X), Reddit, Telegram and LinkedIn - each platform catering to a specific investor demographic.
Retargeting Strategies
After the initial awareness phase, we shifted to precision retargeting, ensuring potential investors who had engaged with PAC content were nurtured further down the funnel. Automated Telegram and WhatsApp chatbots answered inquiries, added interested leads to branded communities and assigned to sales staff who provided updates. Email campaigns segmented by investment interest level/income delivered targeted messages. A/B testing of ad creatives and messaging across multiple ad groups (20-30 running at any given time) allowed us to refine performance based on regional engagement and demographic response.
Conversion Optimisation
The final phase focused on driving conversions, emphasising limited-time staking opportunities and highlighting successful masternode investments against other more common investment plans such as high-interest savings accounts, stocks/bonds, property yields & more.
A Community-Led Strategy
Influencer Partnerships & Global Marketing Activations
We built a powerhouse influencer network, enlisting top crypto analysts, fintech thought leaders, and major trading groups to amplify PAC’s presence. This included YouTube deep dives and podcast guest slots breaking down PAC’s roadmap. But we didn’t stop at digital.
We took PAC global - lighting up Times Square NY, hosting live tech demos at top financial conferences, and securing keynote spots on major investor panels. Our guerrilla tactics kept PAC in the spotlight, from high-profile activations to exclusive networking events, ensuring potential investors saw PAC as the next big thing.
Expanding Investment
Accessibility Through Shared Nodes
One of our most strategic contributions to PAC’s success was advising on the introduction of Shared Nodes. This innovation allowed smaller investors to participate in masternodes by pooling resources, making it more accessible to retail investors. The result was a rapidly expanding community, gathering a combined social media following of over 110,000 individuals from all across the globe becoming avid fans of the brand participating in meet-ups, sharing success stories and contributing to PAC's influence as a worthwhile investment opportunity.
Use Case Execution
Strategic Partnerships & PR Initiatives
We played a crucial role in securing PAC’s most significant industry partnerships:
Hilton Hotels Partnership: We negotiated a deal with Hilton Hotels to trial PAC as a payment method at an investor event. Over £3,000 in transactions were successfully processed, showcasing PAC as a viable alternative payment solution in the hospitality industry. Read Article.
CPN Cryptocurrency Debit Card: We facilitated a collaboration with CPN, leading to the creation of one of the world’s first cryptocurrency debit cards. This partnership allowed PAC users to spend their digital assets at merchants worldwide.
Building Legitimacy With Tech Goliaths
We knew that to stand out, they needed more than just strong tech - they needed heavyweight industry backing. Enter Joel Lunenfeld, former VP of Global Brand Strategy at Twitter (X), and Chris Gomersall, ex-Creative Strategy Lead at Facebook. Their addition to the advisory board sent a clear message to the industry: PAC wasn’t just another fly-by-night project. This was a serious contender with the brains, the backing, and the strategy to disrupt the space.
The addition of high-level executives from two of the world’s biggest digital platforms wasn’t just for show. We used their expertise to refine its positioning, expand its reach, and optimise brand messaging for mainstream adoption. Every campaign, from influencer partnerships to PR placements, was laser-focused on establishing PAC as the people’s alternative choice - a digital asset that wasn’t just about speculation, but real-world utility and community governance.
The
Results
PAC’s launch and sustained growth saw the company attain a peak market valuation of over $700m, raising $12.8m in funding to use for future product development within a two year period. PAC experienced an average of $500m in daily trade volume during the market height in 2018.
This stands as a testament to the power of a well-executed digital strategy, innovative branding, and launching wide-spread strategic partnerships. By positioning PAC as a serious player in the blockchain space, we helped create a legacy of financial innovation and community-driven governance that continues to influence the industry today.
© South Coast Design
198 Bournemouth Road
Poole, Dorset
BH14 9HZ