How to Leverage First-Party Data for More Effective Paid Media Campaigns
Brad Marsh Published on: 26/03/2025
This article will guide you through how to collect, analyse, and activate first-party data to supercharge your paid campaigns.
Media Buying
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Brad MarshGoogle’s Latest Advertising & Analytics Updates: What They Mean for Your Google Advertising Strategy
Brad Marsh Published on: 24/03/2025
If you work with a Google advertising agency, understanding these updates is crucial for refining your strategy and maximizing ad performance across Google’s platforms.
Media Buying
Google Ads Expands Negative Keywords for Performance Max & Google Tag Manager Enhancements: What You Need to Know
Brad Marsh Published on: 17/03/2025
Both updates aim to give advertisers more control and efficiency over their campaigns. But how will they affect your advertising strategy, and what should you do to prepare? Let’s break it down.
Media Buying
Meta Adds 1-Day View Attribution Option for Value Maximisation in Sales Campaigns
Brad Marsh Published on: 14/03/2025
By incorporating this model, businesses can gain quicker insights into ad effectiveness and refine their strategies for driving conversions.
Media Buying