Brad MarshIf you’re planning to invest in paid advertising, whether that’s Google Ads, Facebook campaigns, or Performance Max, you need to make sure your website is actually ready to convert visitors into paying customers. Otherwise, you risk pouring money into clicks that go nowhere.
Brad MarshBut the truth is, paid advertising is not a magic tap. If your account, creative, tracking and customer journey aren’t properly set up beforehand, you’ll either waste budget or feed the platforms bad data — sometimes both.
Brad MarshWe've distilled our experience into a 10-point audit framework that reveals what separates high-performing Google Ads accounts from money pits.
Brad MarshThis article will guide you through how to collect, analyse, and activate first-party data to supercharge your paid campaigns.