Brad MarshIf you work with a Google advertising agency, understanding these updates is crucial for refining your strategy and maximizing ad performance across Google’s platforms.
Brad MarshBoth updates aim to give advertisers more control and efficiency over their campaigns. But how will they affect your advertising strategy, and what should you do to prepare? Let’s break it down.
Brad MarshBy incorporating this model, businesses can gain quicker insights into ad effectiveness and refine their strategies for driving conversions.
Brad MarshMeta has officially expanded its Google Analytics 4 (GA4) integration to a wider pool of advertisers, a move that brings fresh opportunities for businesses leveraging Meta Ads.