Brad MarshOpenAI has officially begun rolling out its advertising platform in beta, allowing selected advertisers to place ads within the ChatGPT experience. While it's still in its infancy, it's already giving us a glimpse into how big it could become.
Brad MarshWe’ve managed more than £100,000 in Meta ad spend across various industries, everything from luxury services and high-ticket eCommerce to local bricks-and-mortar businesses. One thing has stood out across the board: ads live or die by the hook.
Brad MarshIf you’re planning to invest in paid advertising, whether that’s Google Ads, Facebook campaigns, or Performance Max, you need to make sure your website is actually ready to convert visitors into paying customers. Otherwise, you risk pouring money into clicks that go nowhere.
Brad MarshBut the truth is, paid advertising is not a magic tap. If your account, creative, tracking and customer journey aren’t properly set up beforehand, you’ll either waste budget or feed the platforms bad data — sometimes both.