Brad MarshBritish summer is famously unpredictable, but when the sun does make an appearance, it can drive a dramatic shift in consumer behaviour. For service-based businesses and hospitality venues in particular, warm weather isn’t just welcome… it’s a powerful opportunity.
Brad MarshAs someone who runs a digital marketing agency, you’d expect me to preach automation, funnels, ad campaigns, and clever growth hacks. But today, I want to talk about something that goes a bit against the grain — and that’s the power of good old-fashioned, face-to-face, human connection.
Brad MarshAs someone running a digital marketing agency and working closely with businesses of all sizes, I want to share a few hard-earned lessons and interesting ways you can evolve your marketing strategy this year. These are not fluff tips or trends I saw on LinkedIn, they’re based on what’s actually working right now for real brands...
Brad MarshYour tone of voice dictates how your business is perceived. Are you authoritative and professional? Friendly and approachable? Witty and irreverent? The way you communicate shapes customer expectations and builds emotional connections with your audience.